Best practices when you have multiple Shopify stores
Running one store is a challenge in and of itself.
So, managing multiple Shopify stores only increases the pressure. That’s why it’s important to adopt certain methods of running your businesses. Otherwise, you’ll quickly get overwhelmed, and all your stores will suffer the consequences of poor business management.
To help you out, here’s a list of best practices for businesses running multiple Shopify stores:
1. Consolidate your customer support
Multiple queries from multiple Shopify stores can quickly lead to multiple problems if they come from different channels.
Consolidating your customer support system will allow you and your team to access queries from one place and ensure that no support tickets are left unanswered.
2. Using data to uncover hidden opportunities
It’s great taking the Shopify multi-store approach to selling because you can use each store’s analytics to discover untapped niches.
Take advantage of Google Analytics and other tools to find out information about the people who visit your store. Once you’ve done this, you’ll be able to see the demographics of people who make up your core audience and determine if you’re popular with a certain group. Once you have this information at hand, you can decide whether it’s worth refocusing your store, or investing in another store on Shopify, to better target this group.
3. Continuously work on SEO
To make sure you’re getting the most exposure for your Shopify multi-stores, you’re going to need to look into each store’s SEO.
Find a list of relevant high-ranking keywords on Google, using free tools like Ubersuggest and target them across your websites on a landing page:
- Image ALT descriptions
But, the key to SEO is to make this a continuous task to stay ahead of the competition. And be sure not to cannibalize your keywords by targeting them across different stores.
4. Centralize your order management
When orders start to pile up from your Shopify multi-store approach, you’re going to need to find a way to centralize your sales and manufacturing orders.
Otherwise, you’ll run the risk of losing track of orders, which will:
5. Take advantage of the Shopify App Store
Finding the right Shopify tools will help you centralize all your store and different departments.
The Shopify App Store comes with plenty of great plugins and integrations that will automate business processes for each of your stores. Just be sure to remember to find a tool that can also help you optimize your manufacturing.
Why having multiple Shopify stores is the right choice
Here are just a few reasons why it can be a lucrative decision for a manufacturer to set up multiple stores with Shopify:
1. Managing your brand’s value
This is the trickiest strategy to manage, and it’s why we want to talk about it first.
Some businesses with luxury brands have off-price or outlets to appeal to different audiences. This would be an ideal tactic for businesses with a brand that is a household name. The idea is to have your main store, but then open another store so that frugal customers can get something cheaper, without devaluing your other products.
An example of this theory in action is Nordstrom and Nordstrom Rack.
2. Selling internationally
It could be that it’s time to open Shopify multiple storefronts to sell your products across the globe.
Even though you can show different currencies on one store, you can only receive payments in one currency, which is your store’s default. Depending on where you’re going to sell, there’s a chance you’ll be dealing with different tax rates and other regulations you’ll need to follow. Setting up a different store, even to sell the same products, allows you to ensure that your business is compliant.
The target audience in another country won’t necessarily be the same as the original store’s audience.
Each region should be treated as a different market, and you’re going to need to figure out how to attract that new audience.